YOUR TIME: 21 Jan 2019 05:33
DEVICE: Desk/Laptop
SCREEN: on resize
till Christmas 2018


Mission, Vision and Focus

Our mission is to work with our clients to provide legally protectable, consistent, media-neutral communications; and through innovative creativity, start conversations and create memorable experiences with theirs.
Our vision is to guide the creation, development and cultivation of globally recognized brands.

Our focus is on creating uniquely customized projects tailored to the overall needs of clients; by focusing on the needs of theirs.

Our idea was formed in 1994 as INC Electronics, almost became WTF Graphics, which then morphed into Mindset Graphics, Caedrius Group and was recently re-branded as Pixels Matter. We've had our share of naming blunders in the past for sure, so we're extra careful about those types of things these days.

Our Three Laws of Agency

We believe that understanding our agency doesn't have to be complicated so we've adapted and adopted Asimov's 3 laws of Robotics. -- Simply put; We won't do harm, won't be "yes-men" and won't cut corners.  

The First Law
We may not injure a client's brand or, through inaction, allow a client's brand to come to harm.  

The Second Law
We must obey any requests given to us by clients, except where such orders would conflict with the First Law.  

The Third Law
We must protect our morals and integrity, even if such protection conflicts with the First or Second Law.

Factoid: We’ve actually been designing for the web in one form or the other since the Commodore 64 was the computer to own. We did ASCII design, computer programming and computer maintenance from the mid 80's and onward.


Our Tribe

Ian G. Lang Designer, Developer

I live to combine tech and creative.  I want to help people reach beyond local shooting for a more global appeal. I want to teach people that it’s not too difficult to take responsibility and change website content easily, by themselves. I believe in teaching people how to take care of the tools they’ve been provided, and most of all, to smooth technology out for them.

How We Work

This is a high level process overview in steps.
(based on the Rational Unified Process developed by IBM)

1) Discover

Assets, wants and needs, contacts.

2) Develop

Project checklists / milestones, competitive research & analysis, roadmaps, and KPIs.

3) Form

Wireframes, story boards, mockups, mood boards, UX diagrams, and flowcharts.

4) Function

Combine it all together.

5) Test

Functionality and feature assessment.

6) Deliver

Sign off and Handoff.  Licensing, Copyright assignment, & Legal.

7) Evolve

Ongoing brand monitoring and maintenance.